The most important rule for perfecting your skin is the healthier your skin, the less makeup you will need. Cleansing, exfoliating, and hydrating is so important. If your skin is healthy before makeup, you will wear less makeup and the makeup you do wear will look more natural and even prettier.
When matching foundation, test it on your jawline and check it in the daylight. I often have clients walk out to the natural sun and use a compact mirror to make sure it blends in. The color is correct if it disappears completely.
Finding the right shade for drugstore makeup can be challenging. Here’s my tip I often tell my close girlfriends, go to a department store and have a professional makeup artist help pick the perfect color, then ask for a sample to take home. Take the sample to the drugstore and match it to the color closes to the foundation you prefer.
Now that you have the perfect color, prep your skin. For me as a professional makeup artist, this is the most important part to make your foundation look natural. Moisturizer and prime your skin. Then give it time to soak in. I normally wait about 3-5 minutes for it to sink in.
How you apply foundation can make your makeup look different. If you want minimal coverage, use your fingers, for more coverage, use a dense brush. I recommend starting in the middle and working your way out in feathery strokes.
Apply concealer after foundation, not before. If you apply it before, you may use more than you need. Plus, some foundation formulas can keep concealer crease-free. Look for a color that matches perfectly. Going too light looks like a reverse raccoon eyes and fake. Dab on a tiny bit of concealer where you only need it.
Finish with translucent powder, only if you have oily skin. New translucent powders that reflect the light help skin glow and take down shine. Apply in the t-zone area lightly for a modern fresh look. Foundation has really evolved and setting it with powder over your whole face is outdated and sometimes unnecessary.
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