M.A.C launches their “Future Forward” line, with a star powered squad. After partnering with superstars like Lady Gaga, Rihanna, Mariah Carey, and wiley Miley Cyrus over the years, the popular cosmetics brand has announced a new campaign starring singer Tinashe, DeJ Loaf, Halsey, and Lion Babe’s Jillian Hervey.
“It feels like a great thing to be able to support artists who are breaking through but aren’t necessarily at the top top, to push them forward,” James Gager, M.A.C’s Senior Vice President and Group Creative Director, told Billboard.
The collection, which ties each product into the individual artist’s work, has a little something for everyone, including Tinashe’s “Times Nine Palette” eye-shadow, priced at $32 and available March 17. Of course that is only one of several shades to drop, with each using her song titles.
— MACcosmetics (@MACcosmetics) February 5, 2016
“I was really intrigued by the chance to bring my creative vision to this,” said the “2 On” singer. “I got to design the packaging, pick out the colors and create something that I felt like I would use.”
“Future Forward” also allows the buzz-worthy singers to step into a new arena, according to DeJ Loaf, whose $15 lipglass is due April 14. “Music was just a stepping stone for me, I want to get into other things outside of music…creative things,” she said. “This first step [with M.A.C] is a big first step.”
Meanwhile, Hervey’s Lion Babe Liquidlast Liner (pictured above in gold), $21, is due to drop April 28, while Halsey’s lipstick, priced at $17, is slated to hit shelves on March 31. Do you love it? Sound off in the comment section below.