Queen Bey is slaying the competition right now! Mrs. Carter, who recently released a secret album at midnight, is now a record breaker. Friday the 13th proved to be lucky for Beyoncé, who dropped a 14-track CD and 17 videos exclusively on iTunes. While some franchises like Target have opted out of selling King Bey’s new project, it hasn’t hurt her sales whatsoever.
In just three days, Beyoncé’s digital album had been downloaded 828,773 times breaking the U.S. first week album sales record, dethroning pop country star Taylor Swift with 617,213 albums sold.
According to ABC News: “The fact that the album was available exclusively through iTunes and not via any other digital music service helped push along the sales. Additionally, fans couldn’t buy single songs for the usual 99 cent price; instead they were forced to buy the whole album for $15.99. Going into the holiday season, the sales of “Beyonce” on iTunes should only rise, but Apple’s exclusive deal with the Grammy-winning singer will end soon.”
But don’t panic … for those interested in gifting Beyoncé’s latest project for the holidays, a CD/DVD will be available at retail stores soon.