Beyonce Reveals New UK ‘House of Dereon’ Promo Shots

We haven’t heard much about Beyoncé’s clothing line House of Dereon, since she’s been busy dominating what seems like each fall cover of every major magazine these last couple of months. But to little surprise, Bey’s been working hard on her autumn/winter 2011 collection for House of Dereon, that’s bringing back the “city jungle” with leopard, snake and African rose prints.

The edgy silhouettes and fun multicolored prints will launch in the U.K. this September, as her fashion house has chosen Selfridges in London to make its grand debut. You’re going to have to cough up a few bucks for this collection, a King B freakum dress will start at a pricey £80 … that’s $130.97 in  U.S. dollars.

“The combination of colors, exotic prints and silhouettes, make for a cohesive collection with tremendous appeal. Beyoncé and I are so proud of the lineup and we can’t wait to see the consumer’s response and how she makes it her own,” says Tina Knowles.

Knowles also talked briefly about the goal of the line, which is “to fuse celebrity power and design artistry into a brand of global importance.”

Looks like Bey isn’t the only one planning on ruling the world. Check out a couple of her promo pics for the shoot. Will you be purchasing Beyoncé’s fierce collection this fall? –mckenzie harris