Let the Bey hive rejoice! “Flawless” recording artist and TopShop lover Beyoncé has signed on with the trendy UK fashion label to launch a streetwear-inspired activewear line.
The international superstar and TopShop have created a “50/50 joint venture company”, Parkwood TopShop Athletic Ltd., which is set to be unveiled in fall 2015.
In an official statement, the “Partition” singer said,
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I’m looking forward to participating in all aspects of this partnership.”
Philip Green, owner of Arcadia that owns Topshop, also released a statement about the company’s partnership with Beyonce. He said,
“We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category. This is about building a brand and building a business—a separate, proper business, with separate overhead and a separate office.”