HAIRFINITY® has tapped teen celebrity and up-and-coming singer/rapper Reginae Carter to serve as their junior brand ambassador and the youngest face of the brand. Expect a trendy campaign that includes a series of “webisodes,” social media, media tours and brand collateral. “Carter’s keen sense of style, strong social media presence and beauty influence among teenagers make her the perfect fit for HAIRFINITY®, an innovative dietary supplement that promotes healthy hair from the inside out,” according to a statement to press.
“Reginae is an influencer of style, innovation and beauty,” said Tymeka Lawrence, President of HAIRFINITY®. “When I met her, I immediately thought she would be the perfect Brand Ambassador to educate young adults about the essence of hair care and nourishing the body from within. The goal is to take the proper nutrients to achieve beautiful healthy hair.”
The campaign will also feature a coming-of-age documentary titled, Becoming Reginae, which will focus on the starlet’s journey into becoming a young businesswoman and breaking out into her career as a recording artist through her music video premiere for her new single, Mind Goin’ Krazy. The daughter of rap superstar Lil Wayne and reality television personality Toya Wright, Reginae hopes to give fans an exclusive insight into her life through this exciting new initiative.
“I’m so excited to now be able to share HAIRFINITY® with girls my age, who don’t always know where to turn when looking for the right hair care and treatments for damaged hair,” said Reginae Carter. “My mother introduced me to this product, and since I’ve started using it, I’ve noticed my hair is healthy, stronger and looking naturally gorgeous.”