Rihanna x Puma unveil first original sneaker, the Fenty Trainer

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Days after announcing a new partnership with reality star Kylie Jenner, Puma and music’s resident bad gal, Rihanna, unveil their first original sneaker collaboration, The Fenty Trainer. Following the massive success of the “Creeper”, it’s no surprise Rihanna and the Puma Fenty collection would continue to push the envelope in footwear. Although no price points… Read more »

NYFW: Celebrities invade the Big Apple

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In case you missed it, celebrities have been flocking to the Big Apple for a variety of designer showcases for New York Fashion Week, including: Puma, Calvin Klien, Yeezy Season 3, Topshop, and many more. Stars like Ciara, Jourdan Dunn, Kim Kardashian, Zoe Kravitz and Chloe Grace Moretz were spotted making their rounds, from the… Read more »

Puma taps Rihanna as Creative Director

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A photo posted by badgalriri (@badgalriri) on Dec 12, 2014 at 11:48am PST Rihanna becomes the face of Puma “on the dotted line. #PUMA” the Bajan beauty shred via Instagram, whose fans quickly congratulated her on reaching a multi-year deal with the German sportswear company. “This is so epic and you look so good. Forever… Read more »