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Alicia Keys is the New Global Creative Director for Blackberry

Alicia Keys is the New Global Creative Director for Blackberry

RIM announced the release of it’s newest phone, Blackberry 10 which features, video calling capabilities for Blackberry messenger, touchscreen keyboards, 1080p Video recording, Blackberry Balance, Instagram-like filters on its camera, the ability to download music straight to the phone, and more.  They have also brought in Alicia Keys as their new “Global Creative Director.”

Alicia Keys announced her new job title at the Blackberry 10 Launch while admitting that Blackberry was once like an ex-boyfriend to her. “We broke up. I was playing the field. Now we’re “back together.”

Alicia Key shared how she will help Blackberry:

…Work closely with the app designers, the carriers, to explore this BB10 platform. I’m definitely going to start with other super women who also love BlackBerry, and work with people in the entertainment and music business to inspire creative projects. And I want to enhance this concept, or bridging the gap between the work phone and the play phone.

Here is what the new Blackberry looks like side by side with the Iphone:


Will you be giving Blackberry another chance?

Sources: Forbes | N4BB

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