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Mindless Behavior Launches Clothing Line for Kmart

Mindless Behavior Launches Clothing Line for Kmart

The cute boy group Mindless Behavior just announced that they have partnered with Kmart to launch a clothing line. It’s a merchandising deal with Kmart and they are too happy about it! Prodigy,Ray Ray,Princeton and Roc Royal said,“We’re excited to partner with Kmart to bring some new MB swag to fans all across the US, “We helped design all of the styles and hope all of our Mindless ladies love em!” So far in the collection it consists of only colorful graphic tees that any little girl would love. The question remains, do you think that the boys released the clothing line too early? They just popped on the scene about a year ago and people are still not that familiar with them. Moms are just starting to hear about them from their tween daughters but some consumers are probably a little bit hesitant to go out to buy. Will you be running out to purchase their new clothing line like soo many did with the Jason Wu clothing for Target?

To celebrate the February launch, the teens did in-store appearances & autograph signings at various Kmart locations. For a list of cities, please visit

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