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New York & Company taps multitalented Jennifer Hudson as face of Soho Jeans

New York & Company taps multitalented Jennifer Hudson as face of Soho Jeans

Photo via NY & Company
Photo via NY & Company

New York & Company is pleased to announce that Grammy Award winner Jennifer Hudson will be the new face of their Soho Jeans Collection. The “American Idol” alum will appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line (pictured below), inspired by the downtown Soho vibe. The new Soho Jeans Collection and Jennifer Hudson hit stores Wednesday, July 22, 2015 and we’d have to admit, we’re feeling a few of these looks.

J. Hud commented on her latest venture saying…

“What I love most about New York is the diversity. It’s a haven for individuality and I have always found that to be inspiring,” Hudson says in a statement. “That sort of energy affects me in all ways but especially when it comes to my style. New York & Company’s Soho Jeans Collection helps women the same way with a line that’s fashion forward, great fitting and comfortable for whatever your day brings.”

Gregory Scott, New York & Company’s CEO added “I have always loved Jennifer Hudson. She is a true inspiration. Jennifer embodies the aspirations of so many women. She inspires us with her commitment to realize her dreams every day. We felt the Soho Jeans Collection was the perfect fit for Jennifer, as it is inspired by music, reflects a cool attitude and fits her busy lifestyle.”

For more photos from Hudson’s campaign, check out the gallery below. Do you love it?!

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