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Right or Wrong: H&M Enforcing Rules to Shop The Versace Collection

Right or Wrong: H&M Enforcing Rules to Shop The Versace Collection

Well this could be good or bad news for shoppers eagerly awaiting the arrival of the limited-edition Versace for H&M Collection.

Sorry for the buzzkill, but when Thursday, November 17th arrives, you won’t be able to just walk into the H&M store and shop your little heart out for some studded leather leggings. H&M is enforcing rules … making sure they don’t end up like the Missoni for Target disaster.

Here are the rules according to H&M:

-The first 280 in line will receive one of 14 different colored bracelets, 20 people for each bracelet color. On the bracelet you will be given a specific time for shopping in our designated area. The bracelets are only needed for our women’s collection. Customers buying the men’s collection will not require a bracelet. When your time slot arrives, you will enter the designated area to shop for 15 minutes. Our goal is to create a better shopping experience for all of our customers.

-If you are not one of the first 280 in line, you will of course have the opportunity to shop from the men’s collection or within H&M. When the 14 groups have finished their shopping we will open up the women’s collection to all of our customers.

-To make sure as many customers as possible are able to buy from the Versace for H&M collection, we have a shopping limit. Every customer can buy from the entire collection, but with a limit of purchasing a maximum of two pieces per product, ie not more than two sizes (shoes/garments) or pieces (accessories) per product per customer. The shopping limit covers the entire Versace for H&M collection. Your place in line does not guarantee any items from the Versace for H&M collection.

The rules are a bit extreme, but H&M is probably doing this to avoid any chaos and potential angry customers. You may want to sleep outside or get there early for this collection!

What do you think of all these rules? Are they right or just plain ridiculous?

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