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Barbie has evolved: Why we’re totally for it!

Barbie has evolved: Why we’re totally for it!


Barbie has evolved and we’re totally for it!

If you’re anything like me, Barbie was frowned upon as a child. In fact, my parents thought that their body image was so unrealistic, that they were swapped out for Cabbage Patch dolls and Legos. Needless to say, the dolls have come a long way. Just a week ago, the popular doll line got one epic makeover, offering a wide variety of dolls for all girls: petite, curvy, tall – you name it.

“Girls everywhere now have infinitely more ways to play out their stories and spark their imaginations through Barbie. Along with more overall diversity, we proudly add three new body types to our line. Here’s a look at why we did this, and the team that made it possible. #TheDollEvolves,” Mattel released in a statement.

Over the next several months, Mattel will introduce 23 brand spanking new dolls via the Fashionista line, which will represent eight different skin tones, 14 different facial features, 22 uniquely awesome hairstyles (afro puffs, mohawks, rainbow bright highlights), 23 different hair colors and eight eye colors. “We have to let girls know it doesn’t matter what shape you come in, that anything is possible,” Tania Missad, director of consumer insights for the doll line, explains in a video on the Barbie brand website.

Considering the retailers popular doll collection has experienced quite the decline in sales over the last five years, this is an overall good look for Mattel and mothers alike. As I had previously followed in my parents foot steps to ban Barbie from my household due to unrealistic body images, I’m happy to say, I’m excited to grab a few dolls from the recently released collection for my daughters (maybe even a few for myself – no shame)! What are your thoughts on Mattel’s move to revamp their girls? Let us know your thoughts below!

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