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Kylie Jenner’s launching a lipstick line! Shortly after launching her extension line, the 18-year-old is adding beauty buff to her list of accolades with Kylie’s Lip Kit. On Monday, Jenner confirmed reports via Instagram, posting a plumped pout pic to the tune of “#KylieLipKit.” Which left some fans questioning… why? “Make-up can do a lot of things…” wrote one user. We assume the slight shade was directed at the reality star after admitting to using lip fillers.

Other fans seemed to look forward to an alternative to the #KylieJennerLipChallenge… which was a total bust and safety hazard. And what you see in her latest Insta-snap is exactly what you’ll get, ’cause Kylie’s chocolate brown matte shade is just one of the standout shades you can expect from her new line, a rep tells E! News.

No word on exactly what Kylie’s Lip Kit will entail, but fans can expect the lip goods line to launch this fall. Will you be purchasing?! Let us know your thoughts in the comment section below.