Rihanna wants to make you pretty!
That’s right: the bad gal has launched her first-ever fashion stylist and beauty agency, Fr8me, with managing partner Benoit Demouy. The Los Angeles-based firm will represent industry talent in booking A-list events (red carpet styling, editorial makeup), and has already recruited the talents of Mylah Morales (her personal makeup artist), Taraji P. Henson’s stylist Jason Bolden and many more.
“Hair, makeup and styling play an important role in creativity,” Rihanna told The Hollywood Reporter, who were first to break the news. “I am very involved with that part of my process, so this agency was an organic thing for me to do.”
Now, if you’re wondering whether or not this is going to be anything but epic, let’s break down RiRi’s resume… shall we?! For starters, the “Fly” singer made history when she became the first Black woman to face Dior. She’s also Puma’s creative director for the women’s training line, and most recently, she’s dropped a multi-season sock collection with Stance.
Let’s not forget ever popular Mac Cosmetics line or her up-and-coming Fenty makeup. Then, there’s her massive influence on street style…
“Our goal is to have a stellar reputation,” Demouy also told The Hollywood Reporter. “The industry’s changed so much—rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too—we’ll take a makeup artist with 500,000 followers over someone else.”
Get it girl!