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Serena Williams flaunts her curves for Berlei Australia lingerie. The tennis champ who came across the line nearly a decade ago tells the the Daily Telegraph, that she hasn’t always been so confident when showcasing her curves.

“I’ve been a fan of Berlei long before I started working with the brand. My mom discovered the brand in Myer on a trip to Australia 10 years ago and I have been wearing their sports bras ever since — I’m a normal woman — I can get self-conscious. But I think that is just natural for women to feel that way — I have learned to be proud of my curves and to embrace them. It’s important to love who you are and realize that you’re beautiful, no matter what society says.”

In the Australian lingerie labels latest campaign, Williams dons an array of trendy sportswear, including sports bras and boy shorts. Do you love it?!