The rising star’s nostalgic beauty moment sparked conversation about representation and timeless elegance
As Super Bowl 60 kicked off in spectacular fashion, Coco Jones commanded attention with more than just her powerful vocals. Performing “Lift Every Voice and Sing” — often referred to as the Black National Anthem — Jones delivered a moment that transcended sports entertainment, merging cultural significance with stunning visual artistry that nodded to an era when natural beauty reigned supreme.
A Beauty Vision Rooted in Black Excellence
Makeup artist Diana Shin crafted what she described as classic nude glamour for Jones, deploying rich brown tones that beautifully complemented the performer’s deep complexion. The aesthetic wasn’t accidental. Shin drew deliberate inspiration from ’90s icons including Halle Berry, Nia Long, and Meagan Good — women who redefined beauty standards during an era that celebrated melanin-rich skin in its most natural state. Jones channeled this legacy, embodying what fans have dubbed the “’90s fine” movement, where sophistication met effortless allure.
This intentional nod to Black beauty history resonated particularly during February, a month dedicated to celebrating African American contributions and culture. Jones didn’t just wear makeup; she wore history, honoring the women who paved pathways in entertainment while asserting her own place among contemporary icons.
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The Makeup Formula Behind the Magic
Shin’s approach centered on achieving flawless, skin-like texture while making Jones’ eyes the focal point. The artist emphasized eye definition as a priority, describing her technique of layering soft smokey browns to create dimension. A subtle cat-eye elongated Jones’ gaze, while strategic placement of the I-ENVY Mink Impact Everyday 06 lashes — retailing for under $12 — added drama without overwhelming her features. The budget-friendly lash choice proves that high-impact beauty doesn’t require excessive spending, democratizing glamour for everyday enthusiasts.
The complexion work emphasized Jones’ natural radiance rather than masking it. Brown-toned contours sculpted her features while maintaining the luminosity that has become her signature. This balance between definition and natural beauty reflected the makeup philosophy prevalent during the ’90s, when less-is-more approaches dominated red carpets and magazine covers.
Styling Choices That Honored History
Jones’ hair spoke volumes through simplicity. Styled sleek and pushed back with a white headband, the look immediately evoked Whitney Houston’s legendary 1991 Super Bowl performance — widely considered among the greatest renditions of the national anthem ever delivered. This wasn’t mere coincidence. The styling choice represented reverence for Houston’s groundbreaking moment while establishing Jones’ own ceremonial significance.
Her nails featured classic French tips, a timeless manicure that has experienced resurgence among younger generations discovering ’90s trends. This polished detail completed an ensemble that felt simultaneously nostalgic and contemporary, proving that certain aesthetics transcend temporal boundaries.
The Power of Creative Partnership
Behind Jones’ stunning appearance lay years of collaborative trust between artist and subject. Shin emphasized the relationship foundation supporting their work together, highlighting their shared laughter and the professional intimacy developed over time. This connection enables creative risks and authentic expression, elements clearly visible in the final result.
Such partnerships highlight often-overlooked aspects of performance preparation. What audiences see during brief televised moments represents hours of planning, application, and refinement guided by mutual respect and shared vision. Shin and Jones exemplify how creative collaboration elevates individual artistry into something greater.
Cultural Resonance Beyond Beauty
Jones’ performance carried weight extending far beyond aesthetics. During Black History Month, her presence on one of America’s largest entertainment stages represented progress while acknowledging ongoing journeys toward equitable representation. By consciously channeling Black beauty icons from previous generations, she created visible continuity — a reminder that today’s achievements stand on yesterday’s foundations.
The styling choices weren’t superficial; they were statements. Each element communicated respect for heritage while asserting contemporary relevance, demonstrating how beauty can function as cultural commentary and personal expression simultaneously.
A Defining Moment
Coco Jones transformed her Super Bowl appearance into something memorable beyond the game itself. Through carefully curated beauty choices rooted in Black cultural history, she created a moment celebrating heritage, honoring icons, and inspiring future generations to embrace their natural beauty with pride.
