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Dempsey May Ayuco

633 articles published
fragrances

Clean fragrances are quietly transforming beauty’s most personal ritual

For years, fragrance shopping centered on finding a scent that felt luxurious, memorable and uniquely personal. Today, however, consumers are asking a different question before making a purchase: What's actually inside the bottle? The growing popularity of clean fragrances reflects a larger shift happening throughout the beauty industry. Shoppers are paying closer attention to ingredients,…

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