Lori Harvey hosted a private gathering of women entrepreneurs in Los Angeles on Sunday, Sept. 20, in her role as chief creative advisor for Kevin Hart’s Gran Coramino Tequila. Earlier that weekend, she spoke at the Create & Cultivate festival. She told Complex that supporting women business owners matters deeply to her and that she wants it to be part of her new role.
The 29-year-old has spent years as the woman brands want in the room. Now she is deciding who else gets invited.
What is Lori Harvey’s role at Gran Coramino?
She is in charge of the brand’s push toward women. Gran Coramino named Harvey chief creative advisor this summer and put her in charge of Coramino Woman, a long-term platform aimed at female customers. She is the brand’s first celebrity partner other than Hart, and she oversees campaigns, events, talent partnerships and visual branding.
That is a real job. Hart and 11th generation tequila maker Juan Domingo Beckmann co-founded the brand, which has passed $200 million in retail sales and grew 85% in 2025.
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Why does Lori Harvey’s focus on women matter?
The numbers explain it. Nielsen data cited by AfroTech projects that women will control 75% of discretionary spending by 2028, and women are the fastest-growing group of spirits buyers. Gran Coramino did not hire Lori for a mood board. It hired her to reach those customers.
She is using that position to bring other women with her. Instead of simply appearing at Sunday’s event, Harvey hired longtime collaborator Akansha Mirchandani and her company, FLUFF Studios, to produce it. Harvey said Mirchandani understands her vision and knows how to turn it into something polished and personal.
What happened at Lori Harvey’s Create & Cultivate talk?
It caught people’s attention. A clip of her remarks spread online after the event, and in the video, an audience member can be heard asking someone to record it. That reaction came from a room full of creators and founders who are not easily impressed.
What businesses does Lori Harvey own?
More than her headlines suggest. Harvey founded the skincare company SKN by LH and the swimwear brand YEVRAH Swim. She has worked with Good American and PrettyLittleThing and collaborated with luxury houses including Valentino, Burberry and Chanel. This year, she also fronted Oner Active’s first ONER MODE campaign.
Why is Lori Harvey’s business story often overlooked?
Because the internet usually focuses on who she dates. Her relationships with Michael B. Jordan and Damson Idris played out publicly, and her bikini posts and Fashion Week looks spread faster than any business announcement.
That pattern is familiar for Black women in the spotlight. People comment on their partners and their bodies before they ask about their businesses. Harvey grew up in an entrepreneurial household as the daughter of Marjorie Harvey, and she was adopted by Steve Harvey. Her own record now speaks for itself.
The next test is what Coramino Woman launches next. Pay less attention to who is standing beside her in photos, and more attention to who she brings through the door.
Source: Complex
