Old Navy’s Fall 2026 denim campaign officially debuted this week, built around a Wild West themed commercial and a lineup of returning early 2000s silhouettes. The campaign, part of the brand’s ongoing It’s Old Navy series, features model and TikTok personality Haley Kalil sharing styling advice for the collection’s low rise baggy jeans, one of several throwback fits anchoring the fall lineup alongside Cardi B and a cast of other creators.
View this post on Instagram
What is Old Navy’s fall campaign about?
The campaign centers on the brand’s Most Wanted Denim collection, filmed in a cinematic style that leans into desert highways, retro diners and vintage convertible imagery. Old Navy’s chief creative officer, Zac Posen, has framed the campaign as a celebration of the staying power of American denim, built around bold silhouettes meant to fit a wide range of body types at an affordable price point. The collection includes the debut of the Arc Jean, a mid rise style with a curved leg, alongside returning fits like the High Rise Wide Leg and Low Rise Baggy jean, with prices starting at $22.
Who is featured in the fall campaign?
Cardi B leads the cast, joined by Paloma Elsesser, Brooks Nader, Haley Kalil, Wisdom Kaye and Quen Blackwell. The fall lineup continues a celebrity casting strategy Old Navy started earlier in the year with a summer campaign fronted by Paris Hilton, her mother Kathy Hilton, Summer House cast member Ciara Miller and reptile handler Rob Rausch. Posen has said the casting choices reflect a broader effort to align the brand with personalities known for confidence and authenticity rather than a traditional celebrity endorsement approach.
What styling advice did Haley Kalil share about the collection?
Kalil, appearing in her first collaboration with Old Navy, said the low rise baggy jean has become one of her favorite pieces in the collection because the rise sits comfortably without riding too high. She recommended sizing up for anyone hoping to achieve a more relaxed, exaggerated baggy fit. For styling, she suggested pairing the jeans with an oversized graphic tee for a casual look, or a cropped tank top for something more polished, saying the combination shows off the figure while staying comfortable.
What is Haley Kalil’s go-to fall outfit formula?
Kalil described her preferred fall look as low rise baggy jeans paired with a boot and a fitted leather jacket, a combination she said creates a flattering, elongated silhouette while keeping the outfit practical. She also pointed to the broader return of early 2000s fashion this season, noting that pieces from her own childhood, including tracksuits and specific boot and sandal styles from that era, are becoming popular again.
Why are Y2K denim trends returning now?
Fashion cycles tend to revive styles roughly two decades after their original peak, which lines up with the current resurgence of low rise cuts, baggy silhouettes and other early 2000s staples. Old Navy’s fall lineup reflects that shift directly, pairing nostalgic fits with updated washes and campaign imagery aimed at both millennial shoppers revisiting old trends and younger shoppers discovering them for the first time.
View this post on Instagram
When can shoppers get the new collection?
The campaign and full collection became available this week, with Old Navy promoting the launch through social media teasers ahead of the commercial’s official release. The collection spans multiple washes and fits across the new Arc Jean and returning wide leg and baggy styles, with additional discounts applied across the brand’s broader denim assortment during the launch window.
