A nostalgic Peanuts collab celebrates 60 years of fall’s favorite pumpkin patch classic.
Fall just got a whole lot cozier. Starbucks is teaming up with Peanuts for a limited-edition collection dropping in select coffeehouses worldwide starting Sept. 15, and it’s giving major “Great Pumpkin” energy while supplies last.
The timing isn’t random. This year marks the 60th anniversary of It’s the Great Pumpkin, Charlie Brown, the beloved half-hour special that first aired back in October 1966. If you’ve ever felt that same jittery anticipation Linus has waiting in the pumpkin patch, Starbucks says that’s basically the same energy fans bring every year waiting on Pumpkin Spice Latte season, so pairing the two brands just made sense.
A Nostalgic Fall Collab Worth the Hype
The collection was led by Starbucks creative lead Christine Grennan, who pulled inspiration from real-life superfans to shape the line. Growing up, she watched a close family friend’s love for Peanuts run so deep that even the family pets were named after the characters. That level of devotion pushed her to make sure the merch felt authentic rather than just another branded cash grab riding on a familiar cartoon.
The goal, according to the brand, was to capture the nostalgia baked into both properties: the comfort of curling up with Snoopy and the gang on TV, and the ritual of that first sip of PSL with friends every autumn. It’s a pairing that leans into shared memory rather than just slapping a logo on a cup, and that’s part of why it’s resonating so quickly online.
What’s Inside the Snoopy-Themed Drop
In-store, the collection includes 10 collectible pieces spanning drinkware, accessories and one very huggable extra. Highlights include a Snoopy-shaped glass cold cup, a mini tote bag, a bag charm, a handful of enamel pins and a plush toy sized just right for a desk or backpack. The rollout isn’t just a U.S. thing either. Participating locations across Canada, Latin America, the Caribbean, Europe, the Middle East, Africa and Asia Pacific will all carry pieces from the line, meaning fans abroad don’t have to sit this one out.
Exclusive Perks for Starbucks Rewards Members
Starbucks Rewards members in the U.S. get extra access through Starbucks Shop, where a batch of exclusive merchandise launches the same day. Cozy-weather essentials lead the lineup:
- A Snoopy and Woodstock crewneck or hoodie, priced between $69.95 and $79.95, for anyone layering up on chilly outings
- A green Snoopy scarf for $39.95, designed to match the Snoopy cold cup for the full aesthetic
- A canvas tote featuring Snoopy for everyday coffee runs and errands
Members with Reserve status unlock an even more exclusive tier, including a Peanuts gang crewneck ($69.95), a canvas tote featuring the full cast ($29.95) and a corduroy Snoopy hat ($39.95) built for crisp fall days. For anyone shopping for a Peanuts-obsessed friend, Starbucks Gift Cards round out the gifting options nicely.
Two New Secret Menu Drinks Join the Fun
To mark the launch, two limited-time secret menu beverages are landing in the “Trending Beverages” section of the Starbucks app beginning Sept. 15.
The Charlie Brown Mocha Frappuccino blends pumpkin spice flavor with a mocha ribbon, then gets topped with pumpkin spice cold foam and a mocha drizzle. It’s sweet, charming and, unlike its namesake, comes with nothing but good luck in the cup.
Then there’s the Snoopy Cookie Frappuccino, which mixes vanilla bean flavor with white mocha sauce, finished off with pumpkin spice cold foam and crunchy cookie crumbles. It’s playful, a little indulgent, and exactly the kind of treat that fits Snoopy’s carefree spirit.
Whether fans are chasing the merch, the drinks or both, this collab is clearly banking on one thing: nostalgia hits different when pumpkin spice season rolls back around. And with everything available only while supplies last, this is one fall drop that’s likely to disappear fast.
Source: Starbucks
