The beauty industry wants you overwhelmed. This guide refuses to play along.
Standing paralyzed in the fluorescent glow of a Sephora, unsure whether to reach for a setting spray or a primer, is less glamorous than advertised. Makeup, for all its promise of transformation, can feel more like a pop quiz than a creative outlet —…
These cult-favorite labels are rewriting the rules of beauty — and your complexion deserves nothing less.
For decades, the beauty industry handed women with deeper skin tones a frustrating reality: limited shade ranges, ashy finishes, and foundations that oxidized into something unrecognizable by noon. That era is fading fast. Today, a new generation of brands…

