The brand that changed the rules of inclusive makeup in 2017 is scrapping its signature foundation and starting over. Here's what's behind the move.
Beauty brands almost never retire the product that built their name. They refresh packaging, extend a line or tweak a formula, but they seldom start over. Fenty Beauty is doing exactly…
The vein test is only the beginning. Pros break down how to decode your undertone and why knowing it can change your whole beauty routine.
Let's be honest: Figuring out whether your skin tone leans warm or cool sounds easy until you actually sit down to do it. Maybe you've turned your wrist toward the…
The pros who glam up your favorite celebrities spill how they fake a full eight hours — no sleep required.
Some weeks just don't leave room for a proper skincare routine. Between looming deadlines, late-night scrolling and one too many episodes of Adults season two (plus an annual Scream Queens rewatch), even the most devoted…
Top artists reveal the subtle slip-ups holding your routine back, and the fast fixes that make all the difference.
Great makeup rarely comes down to which products sit in your bag. According to top makeup artists, the real difference between a polished finish and a look that feels slightly off usually lies in technique: how…
Sweat-proof, humidity-resistant formulas built for melanin-rich skin, from morning glow to midnight shine.
There's a special kind of heartbreak in watching a flawless makeup look dissolve before lunch. Between rising temperatures, relentless humidity and a full day of sweat, even a luxury face can start sliding by noon. For Black women, the stakes have historically been…
The culprit behind that dreaded rolling and flaking isn't your foundation — it's the layering order you've been ignoring.
You've spent the better part of your morning carefully blending foundation into your skin, only to watch it ball up and peel off before you've even grabbed your keys. It's one of beauty's most aggravating phenomena —…
The real secrets to a flawless, touch-up-free face that lasts all day — and then some
Makeup Starts Before the First Product
Let's get one thing straight: the most important part of your makeup routine happens before a single drop of foundation hits your skin. Long-lasting wear is rooted in how well you prep your…
Nearly a decade in, this brand isn't just performing — it's proving a point.
There's a particular kind of frustration that comes with reaching for a blush palette, pressing your brush into a shade that looks gorgeous in the pan, only to find it's completely invisible on your skin. For Black women, that experience has been…
Most people learn to apply makeup through trial, error, and whatever they absorbed from watching other people do it. That works up to a point. But there are real reasons why certain products go on before others, and understanding the logic behind the sequence makes the whole process faster and the results more consistent. Here…
The brand built on bold identity and radical inclusivity is proving that representation isn't a trend — it's the future of beauty.
When UOMA Beauty arrived on the scene in 2019, it didn't just enter the beauty industry — it interrogated it. At a time when major brands were still scrambling to add a few…

