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LYS Beauty is redefining clean makeup for everyone

The five-year-old brand proving that inclusive, skin-first beauty is here to stay Clean beauty has had a reputation problem. For years, the category leaned heavily toward a narrow consumer — often minimizing shade ranges, inflating price points and quietly ignoring the needs of deeper complexions. LYS Beauty arrived in 2021 with a clear mission to…

ByDempsey May Ayuco5 hours ago0Comments

Cosmetics

Why your makeup looks ashy—and how to finally fix it

The hidden formula gaps and intentional fixes that will transform your complexion for good There's a specific kind of frustration that comes with looking in the mirror after a full beat of makeup and seeing your face look dull, gray, or somehow disconnected from the richness of your actual skin. If you've ever experienced that…

ByDempsey May AyucoMarch 25, 20260Comments

Style

Keke Palmer is stepping into her power with Fabletics

Keke Palmer has never been one to do anything halfway. So when the actress, singer and entrepreneur partnered with Fabletics for a new campaign and collection, the result was never going to be just another celebrity clothing drop. Built around the brand's signature PowerHold technology, the collaboration arrives as a statement — equal parts fashion,…

ByDempsey May AyucoFebruary 17, 20260Comments

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Why your makeup looks ashy—and how to finally fix it

Keke Palmer is stepping into her power with Fabletics

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