Not all sunscreens are created equal — and for melanin-rich skin, finding the right formula is a whole journey.
Let's be clear: sunscreen isn't just for light skin. Dermatologists have long emphasized that melanin, while remarkable, offers only minimal natural protection from the sun — certainly not enough to skip SPF altogether. For Black women especially,…
This AI-powered WhatsApp advisor delivers personalized shade matches and tutorials right to your phone
There's a new beauty guru in your contact list, and she's available 24/7. Fenty Beauty has officially launched Rose AI, an AI-powered beauty advisor living inside WhatsApp — and she's ready to answer everything from foundation shade questions to full-glam tutorials,…
Serena Williams’ performance-driven line redefines beauty for real life—but is it truly a game-changer?
In today’s beauty world, where celebrity brands drop almost as quickly as trends shift, standing out takes more than a famous name. Enter WYN Beauty—a brand that doesn’t just promise glow, but endurance. Launched in 2024 by tennis legend Serena Williams…
The five-year-old brand proving that inclusive, skin-first beauty is here to stay
Clean beauty has had a reputation problem. For years, the category leaned heavily toward a narrow consumer — often minimizing shade ranges, inflating price points and quietly ignoring the needs of deeper complexions. LYS Beauty arrived in 2021 with a clear mission to…
The hidden formula gaps and intentional fixes that will transform your complexion for good
There's a specific kind of frustration that comes with looking in the mirror after a full beat of makeup and seeing your face look dull, gray, or somehow disconnected from the richness of your actual skin. If you've ever experienced that…
Keke Palmer has never been one to do anything halfway. So when the actress, singer and entrepreneur partnered with Fabletics for a new campaign and collection, the result was never going to be just another celebrity clothing drop. Built around the brand's signature PowerHold technology, the collaboration arrives as a statement — equal parts fashion,…

