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sunscreen
Skincare

Black girl sunscreen and the SPF products worth your coins

Not all sunscreens are created equal — and for melanin-rich skin, finding the right formula is a whole journey.   Let's be clear: sunscreen isn't just for light skin. Dermatologists have long emphasized that melanin, while remarkable, offers only minimal natural protection from the sun — certainly not enough to skip SPF altogether. For Black women especially,…
ByDempsey May AyucoApril 8, 20260Comments

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Fenty Beauty, Rihanna
Beauty

Fenty Beauty’s new AI advisor is changing how we shop for beauty

This AI-powered WhatsApp advisor delivers personalized shade matches and tutorials right to your phone There's a new beauty guru in your contact list, and she's available 24/7. Fenty Beauty has officially launched Rose AI, an AI-powered beauty advisor living inside WhatsApp — and she's ready to answer everything from foundation shade questions to full-glam tutorials,…
ByDempsey May AyucoApril 6, 20260Comments

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WYN Beauty
Beauty

WYN Beauty is the bold future of active glam

Serena Williams’ performance-driven line redefines beauty for real life—but is it truly a game-changer? In today’s beauty world, where celebrity brands drop almost as quickly as trends shift, standing out takes more than a famous name. Enter WYN Beauty—a brand that doesn’t just promise glow, but endurance. Launched in 2024 by tennis legend Serena Williams…
ByDempsey May AyucoApril 2, 20260Comments

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LYS Beauty
Cosmetics

LYS Beauty is redefining clean makeup for everyone

The five-year-old brand proving that inclusive, skin-first beauty is here to stay Clean beauty has had a reputation problem. For years, the category leaned heavily toward a narrow consumer — often minimizing shade ranges, inflating price points and quietly ignoring the needs of deeper complexions. LYS Beauty arrived in 2021 with a clear mission to…
ByDempsey May AyucoApril 1, 20260Comments

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makeup, ashiness
Cosmetics

Why your makeup looks ashy—and how to finally fix it

The hidden formula gaps and intentional fixes that will transform your complexion for good There's a specific kind of frustration that comes with looking in the mirror after a full beat of makeup and seeing your face look dull, gray, or somehow disconnected from the richness of your actual skin. If you've ever experienced that…
ByDempsey May AyucoMarch 25, 20260Comments

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KeKe Palmer,
Style

Keke Palmer is stepping into her power with Fabletics

Keke Palmer has never been one to do anything halfway. So when the actress, singer and entrepreneur partnered with Fabletics for a new campaign and collection, the result was never going to be just another celebrity clothing drop. Built around the brand's signature PowerHold technology, the collaboration arrives as a statement — equal parts fashion,…
ByDempsey May AyucoFebruary 17, 20260Comments

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Bananas hold a surprising power over your health, experts reveal
Gigi Hadid sparks marriage buzz with mystery Paris ring
Is this the moment AI finally outsmarts us all?

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