Italian luxury house Miu Miu tapped Gauff to front the campaign for its new Vivant leather bag, a reimagined bowler-style carryall from the brand's Spring/Summer 2026 collection. The shoot took place on her family's backyard tennis court and presented Gauff in a preppy red polo, a dark navy technical skirt, minimal makeup and her hair…
Somewhere along the way, the idea took hold that looking good and spending money were the same thing. The rise of luxury fashion made it worse. When brands attach four-figure price tags to basics, it becomes easy to conflate the cost of clothing with the quality of style. Those two things are not the same,…

