Coco Gauff's off court style works because it barely strays from her on court instincts, folding her longtime New Balance partnership into elevated pieces from Miu Miu until the whole look reads as hers rather than something a stylist built around her.
How did Coco Gauff's style become part of her brand?
It started early.…
Italian luxury house Miu Miu tapped Gauff to front the campaign for its new Vivant leather bag, a reimagined bowler-style carryall from the brand's Spring/Summer 2026 collection. The shoot took place on her family's backyard tennis court and presented Gauff in a preppy red polo, a dark navy technical skirt, minimal makeup and her hair…

