Alicia Keys ends partnership with Blackberry

While for many celebrities, the new year brings new opportunities and endorsement deals, songstress Alicia Keys, has started off 2014 by parting ways with Blackberry. As you may recall, Keys was hired less than a year ago to launch the BlackBerry 10 OS and “inspire the future”, campaign.

As for why they are parting ways with their recently donned Global Creative Director, Blackberry released a statement saying:

“BlackBerry and Alicia Keys have completed our year-long collaboration. We thank Alicia for her many contributions including providing creative direction for the BlackBerry Keep Moving Project which attracted more than 40 million visits, advocating for women in STEM and launching the BlackBerry Scholars Program. We have enjoyed the opportunity to work with such an incredibly talented and passionate individual.”

Oh well, we’re sure that Keys has some other lucrative project up her sleeve!