As previously reported, reality star and hair guru Kylie Jenner has been taped as the new face of PUMA. According to reports, Jenner has partnered up with the athleticwear company for a new Spring/Summer line. One month later, Kylie’s ads have finally arrived.
In the first photo, the 18-year-old can be seen wearing PUMA’s new sneaker called the PUMA Fierce, which the company describes as a “lightweight laceless training shoe designed to be both versatile and functional and mixes performance-ready technology with street-worthy styling.” The ‘Keeping Up With the Kardashians” star paired her black kicks with a blue sports bra and patterned blue spandex, for the ultimate sex appeal.
“PUMA is putting a great deal of focus and emphasis behind our women’s business; this campaign and launch of the Fierce is the latest in many tactics and innovations to support women’s training,” Adam Petrick, Global Director of Brand and Marketing for PUMA, said in a statement. “Kylie Jenner represents the young and bright future of fashion and fitness for women and we are excited to have her be the face of this campaign.”
Of course Jenner teased her new campaign via Snapchat just last week, showing off her head-to-toe branded look while keeping the sneakers concealed. As for a release date, the campaign launches April 1. Will you be buying?