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Kylie Jenner recently unveiled an over-the-top music video, to promote her latest project, a line of juicy lip glosses, created under her eponymous Kylie Cosmetics label. Shortly after, the visual, directed by Colin Tilley, came under fire for “glamorizing gun use.” One Twitter user wrote: “Odd choice for a family who are in favour of gun control and who have lost friends to violence?”

Another posted: “s/o @KylieJenner for being the absolute worst role model by capitalizing on violence, racism and crime to sell lip gloss.” A third added: “@KylieJenner don’t understand the use of violence to sell lip glosses.So many young people hold you on a pedestal#bad influence.”

Although Jenner doesn’t do much promo in the clip aside from sitting pretty in the drivers seat of her Bentley, we cant help but notice the resemblance to Rihanna’s “B*** Better Have My Money,” another video that was slammed for the portrayl of young women wielding weapons as they tried to rob a man. Others likened the music video to a commixture of Thelma & Louise, Spring Breakers and Britney Spears’ Crossroads. What are your thoughts on Jenner’s “Glosses?” Sound off in the comment section below.