Ice Spice launched her debut fragrance, In Ha Mood Eau de Parfum, on Aug. 19 through a partnership with Revlon Fragrances, and the rapper opened up about the process behind it in a new interview. The 26 year old said narrowing down a signature scent took longer than expected, since she kept testing options until she landed on her two favorites before making a final call.
Why did Ice Spice choose to move past her Y2K era for this launch?
The fragrance also marks a turning point in how Ice Spice is thinking about her career. She told interviewers she feels ready to step into new territory after her debut album Y2K! leaned heavily into an early 2000s aesthetic that has defined much of her recent work. She still holds onto that fashion sense personally, but the beauty launch signals she’s looking past it creatively rather than repeating the same formula.
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Why did she pick In Ha Mood as the name over something new?
Instead of inventing a fresh title, Ice Spice built the fragrance around a name fans already associate with her. The scent takes its identity directly from her early single of the same name, and she said the choice felt like a natural fit for stepping into beauty precisely because that song helped define her sound in the first place. The eau de parfum blends pear and wild raspberry up top, moves into rose, plum blossom and magnolia, and settles into vanilla and amber, a combination she summed up as fun, flirty, and fab.
What does Ice Spice’s actual fragrance routine look like?
She’s not shy about how often she reaches for perfume. Ice Spice described applying it liberally throughout her routine rather than sparingly, saying skipping it entirely would throw off her whole day. That kind of habit suggests the fragrance isn’t just a product tie-in for her, it’s something she treats as part of getting ready no matter the occasion.
What unexpected details came up about her personal beauty habits?
A few quirkier admissions stood out. Ice Spice said she has an affection for the smell of tires and rubber bands dating back to childhood, an odd detail that adds some texture to how she thinks about scent generally. She also described taking what she calls an everything shower as a reset when she’s feeling low, a routine she says leaves her feeling like a different person by the time she’s done.
Does Ice Spice have plans beyond this one fragrance?
She left the door open for more. Ice Spice hinted she’d like to keep mining her music catalog for future beauty products, suggesting In Ha Mood could become the first entry in a longer series rather than a standalone release. She also named Rihanna as someone whose beauty collection she’d want access to, a nod to the kind of multi-hyphenate career path she appears to be modeling her own beauty ambitions after.
