A rapid sellout puts Cardi B’s hair care debut at the center of a crowded beauty market and sets up a test of staying power
When Cardi B introduced her hair care line GrowGood, the response was swift and decisive. Within 45 minutes, every item in the catalog was gone. It was a…
Hair
These insider tricks are the real reason some wigs look flawless — and yours could too.
Most wig wearers know the basics — wash gently, store on a stand, avoid excess heat. But there's a whole other level between a wig that looks like a wig and one that has people genuinely questioning whether it's your…
How the rap powerhouse turned kitchen experiments and fan love into a full-blown beauty movement
The Hair Journey Behind the Brand
Cardi B has always been unapologetically herself — and now, she's bringing that same raw authenticity to the beauty aisle. The Bronx-born rapper, who is currently gearing up for her Little Miss Drama world…
Everything you think you know about how often to shampoo could be working against your hair — here's what the experts actually want you to hear.
Hair washing has always been one of those personal care rituals that feels deeply intuitive — until someone tells you you've been doing it wrong. Whether you shampoo every…
Why the real culprit behind scalp odor has nothing to do with how clean you think you are
You wash your hair every other day. You splurge on the good shampoo. You've got a whole routine. And yet, less than 24 hours after wash day, your scalp is already giving off a funk that has…
Salon root touch-ups every two to three months used to feel manageable. Ideally, they would happen every three weeks given how fast gray comes in, but frequent visits are expensive, time-consuming and rough on the hair over time. The gap has to be bridged somehow, and after years of trial and error, a combination of…
Quick picks
Gentle shampoo: CeraVe Gentle Hydrating Shampoo
Nourishing conditioner: Hask Smooth + Keratin & Jojoba Oil Conditioner
Volumizing spray: Oribe Dry Texturizing Spray
Hydrating mask: Better Not Younger Hair Redemption Restorative Butter Masque
Scalp serum: Dr. Groot Scalp Revitalizing Solution
Skin care tends to dominate the anti-aging conversation, but hair…
For most people, hair care begins at the strand and ends there. The scalp, the actual skin underneath all of it, gets treated as an afterthought, something to address only when a problem becomes impossible to ignore. That approach is changing. Scalp care has moved from a niche concern to one of the faster-growing categories…
Italian luxury house Miu Miu tapped Gauff to front the campaign for its new Vivant leather bag, a reimagined bowler-style carryall from the brand's Spring/Summer 2026 collection. The shoot took place on her family's backyard tennis court and presented Gauff in a preppy red polo, a dark navy technical skirt, minimal makeup and her hair…
Few hairstyles have managed to carry the same cultural weight as the bob. Clean, structured and endlessly adaptable, the cut has long represented more than just a beauty choice. It has reflected shifts in identity, confidence and personal expression across generations.
The origins of the bob trace back to the early 20th century, when shorter…

