Keke Palmer has never been one to do anything halfway. So when the actress, singer and entrepreneur partnered with Fabletics for a new campaign and collection, the result was never going to be just another celebrity clothing drop. Built around the brand’s signature PowerHold technology, the collaboration arrives as a statement — equal parts fashion, function and the kind of unapologetic self-assurance that has defined Palmer’s career.
Palmer, who has long spoken about the role of movement in her daily routine, described the partnership as a natural extension of her personal philosophy. She said she has always believed that pushing physical limits and looking great in the process are not mutually exclusive goals — and that she wants other women to feel the same sense of strength and support she does.
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The Collection: Bold, Functional and Built for Real Life
The Keke Palmer x Fabletics line spans 17 pieces, all featuring Fabletics’ proprietary PowerHold fabric — a high-compression material engineered for both performance and all-day comfort. The collection draws directly from Palmer’s own wellness habits, reflected in a vibrant, energetic color palette that feels as alive as the woman behind it.
Among the standout design choices is bold colorblocking, with graphic stripes anchoring key pieces like the On-the-Go PowerHold high-waisted leggings and coordinating bras. Hidden pockets on the leggings add a sleek, practical element — invisible from the outside but exactly where you need them when you need them.
The line doesn’t stop at workout wear. Cozy outerwear pieces round out the collection, including a Teddy half-zip pullover, an everyday bomber jacket and a Terry off-the-shoulder sweatshirt suited for year-round wear. Rounding out the offering are jumpsuits, dresses, tops, bottoms and accessories — making the collection a full lifestyle wardrobe rather than just a gym bag staple.
Designed With Intention, Delivered With Personality
Kate Williams, vice president of women’s design at Fabletics, said the design process was guided by a single priority: channeling Palmer’s essence into every seam and silhouette. The collection was conceived around three pillars — power, passion and positivity — with an emphasis on pieces that could carry a woman from a morning workout to an afternoon errand run without skipping a beat.
Williams noted that Palmer brings a rare quality to a collaboration: she is simultaneously aspirational and deeply relatable, a combination that made translating her personality into wearable design both intuitive and exciting.
Inclusivity at the Core of the Keke Palmer Line
True to form, the collection makes size inclusivity a centerpiece rather than an afterthought. Sizes range from XXS to 4X, and price points span from $12.95 to $139.95 — a deliberate range designed to make the collection accessible to the wide, diverse audience Palmer has cultivated throughout her career.
The Keke Palmer x Fabletics collection is available now online and in Fabletics stores nationwide.
