Kylie Jenner has officially closed the chapter on her annual Halloween spectacles and she has a very practical reason for doing so. The Kylie Cosmetics founder, 28, opened up about the future of her much-anticipated Halloween looks during an appearance on Kid Cudi’s podcast, Big Bro with Kid Cudi, which dropped on April 1.
Speaking candidly with the Grammy-winning host, Jenner confirmed that the days of lavish costumes paired with professional photo shoots are firmly behind her, citing the significant financial investment required to pull them off year after year.
The cost of both the costumes themselves and the production of the accompanying shoots had simply become too much to sustain as an annual tradition, she explained. It is a candid admission from someone who had, for years, turned Halloween into something of a personal brand moment.
How the topic came up
The conversation began when Jenner and Kid Cudi reminisced about how they first crossed paths. The two traced their connection back to a Hunger Games premiere, though they quickly recalled the elaborate Halloween parties that followed in the years after. Kid Cudi reflected warmly on those gatherings, noting that some of his most memorable moments had come from Jenner’s Halloween bashes and that she consistently delivered the best costumes in the room.
It was a fitting tribute to a tradition that Jenner has now stepped away from, at least in its most extravagant form.
A Halloween legacy worth remembering
For years, Jenner did not just dress up for Halloween she produced it. Her costumes were often unveiled through carefully styled, professionally photographed shoots shared across her social media platforms, turning what most people treat as a one-night affair into a multi-look, multi-day event. She frequently debuted several different costumes over a single holiday weekend, each one more elaborate than the last.
Her 2024 Halloween was a prime example of just how far she was willing to go. That year, Jenner transformed into Erin Grant, the character portrayed by Demi Moore in the 1996 film Striptease, directed by Andrew Bergman. She posed in two distinct looks as a tribute to the film, one of which was a direct recreation of its movie poster. Moore herself took notice, reposting the image to her Instagram Stories and calling out Jenner for nailing the reference a moment that underscored just how much cultural traction these annual reveals had come to carry.
Before that, Jenner had paid homage to Christina Aguilera, among other iconic figures, in looks that blurred the line between costume and editorial fashion shoot.
Matching with the next generation
Part of what made Jenner’s Halloween tradition so beloved was not just the solo looks it was the family element. She regularly coordinated costumes with her daughter, Stormi, now 7, creating matching moments that resonated with fans far beyond the usual celebrity Halloween content. Those pairings gave the annual tradition a warmth that went beyond spectacle, turning it into something that felt genuinely personal.
Whether Jenner will continue the matching costumes with Stormi in a more low-key format remains to be seen, but the full-scale productions appear to be a thing of the past.
What comes next
Jenner hinted that the retirement took effect in 2025, when she notably scaled back compared to the years prior. While fans have grown accustomed to the annual rollout of meticulously produced images, it sounds like future Halloweens may look a little more like everyone else’s candid, casual and considerably less expensive.
It is a surprisingly relatable pivot for someone whose Halloween output had become a cultural event in its own right. And while the elaborate shoots may be gone, the legacy they leave behind from the Striptease recreation to the mother-daughter matching moments is more than enough to cement Jenner’s place in the unofficial Halloween hall of fame.
For now, the internet will just have to make do with iPhone photos.
