Kylie Jenner's gem-studded 29th birthday cake and a follow-up sparkling phone case have pushed the Y2K bedazzling trend into a new gear, with worldwide searches for bedazzling climbing 729% compared to last year.
Where did the bedazzling trend actually start?
The trend soft-launched at Coachella earlier this year, when festival-goers began covering clothes, accessories and…
Beauty trends move in cycles, but this particular turn has been building for a while. After years of polished ponytails, slicked-back buns, and tightly controlled aesthetics, the beauty world is shifting toward something more honest and relaxed. The messy hair trend is not the result of people giving up. It is, by most accounts, a…
Photo credit: Shutterstock.com / nazarovsergey
Few beauty trends have captured the cultural moment quite like the clean girl aesthetic. The look is built around an appealing premise: minimal makeup, luminous skin, understated styling and the impression that none of it required much effort at all. It positions itself as a departure from heavy contouring and elaborate…

