The brand that changed the rules of inclusive makeup in 2017 is scrapping its signature foundation and starting over. Here's what's behind the move.
Beauty brands almost never retire the product that built their name. They refresh packaging, extend a line or tweak a formula, but they seldom start over. Fenty Beauty is doing exactly…
How one brand turned kitchen-made lipstick into a mainstream movement built on boldness, ease, and radical inclusion
There's a particular kind of power in a brand that doesn't ask for permission. Since 2012, The Lip Bar has operated exactly that way — building a beauty line rooted in simplicity, clean formulas, and the kind of…
Nearly a decade in, this brand isn't just performing — it's proving a point.
There's a particular kind of frustration that comes with reaching for a blush palette, pressing your brush into a shade that looks gorgeous in the pan, only to find it's completely invisible on your skin. For Black women, that experience has been…
She designed every piece herself — and yes, there's even something for your dog.
Megan Thee Stallion Is Building a Hot Girl Universe
Summer 2026 is almost here, and Megan Thee Stallion is making sure no one — not even your pet — gets left out. The three-time Grammy Award-winning rapper and entrepreneur has officially…
The brand built on bold identity and radical inclusivity is proving that representation isn't a trend — it's the future of beauty.
When UOMA Beauty arrived on the scene in 2019, it didn't just enter the beauty industry — it interrogated it. At a time when major brands were still scrambling to add a few…
These cult-favorite labels are rewriting the rules of beauty — and your complexion deserves nothing less.
For decades, the beauty industry handed women with deeper skin tones a frustrating reality: limited shade ranges, ashy finishes, and foundations that oxidized into something unrecognizable by noon. That era is fading fast. Today, a new generation of brands…

