Serving as the resident beauty expert in a friend group tends to come with an unofficial job description. Product recommendations, late night texts about a cracked lipstick, and one recurring question show up on a near constant basis, and that question almost always comes down to whether something is actually worth buying.
Why that question…
Fenty Beauty is once again redefining how customers connect with beauty, this time by bringing artificial intelligence directly into one of the world’s most widely used messaging apps.
The brand recently introduced Rose Amber, an AI-powered beauty advisor that operates WhatsApp , allowing users to get personalized recommendations, tutorials and product guidance…

