Meghan, Duchess of Sussex, and Netflix are parting ways, bringing an end to a partnership that helped launch her As Ever lifestyle brand and introduced the former actress to a new audience through her hit series With Love, Meghan. The brand, which has expanded to include a growing range of household products, is expected to continue and thrive beyond the streaming relationship.
A spokesperson for As Ever confirmed the split in a statement, describing the Netflix partnership as instrumental to the brand’s early growth and expressing confidence in what comes next. Both parties framed the separation as a natural and planned progression rather than a rupture, with Netflix also issuing a warm statement praising Meghan’s vision and the products she developed during their time working together.
How the As Ever brand came to life
The partnership between Meghan and Netflix grew out of her lifestyle series “With Love, Meghan,” which ran for two seasons last year and included a special holiday episode that streamed in early December. The show, in which Meghan shares cooking techniques and entertaining ideas alongside celebrity guests, provided the platform from which As Ever was launched.
The brand has since grown to encompass an array of household goods including jams, teas, wine and honey, building a product line that reflects the domestic warmth and accessible elegance that have become hallmarks of Meghan’s public persona. Those products are expected to remain available and continue expanding under the brand’s independent direction.
A return to familiar territory
The lifestyle space is not new ground for Meghan. Long before she met and married Prince Harry in 2018, she maintained a popular lifestyle blog called The Tig, which covered food, travel, beauty and wellness in a tone similar to what As Ever now embodies. The Netflix series and the brand it inspired represented a more structured and commercially ambitious version of an identity she had been building for years before royal life temporarily redirected her public platform.
Meghan and Harry now live in Montecito, California, with their two children, Prince Archie, 6, and Princess Lilibet, 4. The duchess has spoken openly about her desire to build something meaningful and lasting outside the royal institution, and As Ever appears to be the vehicle through which she intends to do exactly that.
What comes next for As Ever
With the Netflix chapter now officially closed, As Ever enters what its team is describing as an exciting next phase. The brand’s spokesperson indicated that significant announcements are coming and that the growth experienced during the Netflix partnership has positioned As Ever to operate confidently on its own terms.
For Netflix, the statement released in response to the split read as genuinely supportive, noting that independent operation had always been the intended trajectory for the brand and expressing enthusiasm for what Meghan Markle will build next. Whether the parting reflects mutual satisfaction with what was accomplished or something more complicated beneath the surface of carefully worded statements, both sides appear committed to presenting the separation as a success story rather than a setback.
What is clear is that Meghan is betting on As Ever as a long-term enterprise, and the brand’s early traction suggests she has reason for that confidence.
