Sunscreen has always been a non-negotiable step in any solid skin care routine, but tinted formulas have taken things to a new level. According to Spate, a consumer trends platform, tinted sunscreen popularity has surged 24 percent year over year, and all signs point to this being the summer tinted SPF fully takes over beauty routines across the country.
What is driving the interest? Consumers are not just looking for sun protection anymore they want a product that pulls double duty. Top search queries like best tinted sunscreen and tinted sunscreen for face reflect shoppers weighing each formula as both a skin care product and a makeup essential. Glowy finishes and anti-aging benefits are among the most sought-after qualities, according to Spate data.
Based on Google search, Instagram and TikTok performance, these are the six tinted sunscreens consumers are gravitating toward most right now.
The 6 most popular tinted sunscreens right now
EltaMD UV Daily Tinted Face Sunscreen
EltaMD has built a strong reputation in the sunscreen space, and its tinted range is among the most searched of any brand right now. The brand offers tinted and deep-tinted shades across several formulas including UV Daily, UV AOX, UV Restore and UV Clear, giving consumers a wide range of combinations to explore. Its growing popularity over the past year, per Spate data, reflects just how much trust this brand has earned with skincare enthusiasts.
Beauty of Joseon Daily Tinted Fluid Sunscreen
K-beauty continues to shape skincare routines across the U.S., and Beauty of Joseon remains one of its most prominent faces. The brand’s sunscreens and moisturizers have earned consistent praise, and its tinted formula is no exception. Available in 12 shades, it offers one of the most inclusive shade ranges of any tinted sunscreen on the market, which has helped fuel its rise on social media and in search rankings.
Fenty Beauty Hydra Vizor Huez Tinted Moisturizer Broad Spectrum Mineral SPF 30
Fenty Beauty has a devoted following, and its tinted SPF formula gives fans plenty to love. It comes in 10 flexible shades and features a refillable case option, making it a more sustainable choice. The formula combines hyaluronic acid and niacinamide to hydrate and even out skin tone while delivering broad-spectrum protection a strong combination for anyone wanting skincare benefits from their SPF.
CeraVe Hydrating Mineral Sunscreen Sheer Tint SPF 30
CeraVe is a drugstore staple that consumers already trust for cleansers and moisturizers, so it is no surprise the brand’s three-in-one tinted SPF has become a popular search term. This mineral sunscreen protects against UVA and UVB rays, delivers hydration and leaves a subtle, natural-looking finish. It is formulated for sensitive and acne-prone skin and packed with ceramides, niacinamide and hyaluronic acid all for an accessible price point.
La Roche-Posay Anthelios Tinted Sunscreen
La Roche-Posay’s Anthelios Tinted Sunscreen is a consistent top search, and it now comes in three flexible shades. The mineral formula blends more easily than many of its competitors and delivers a healthy glow rather than a white cast or heavy residue. With more than 23,250 five-star reviews on Amazon, it is one of the most widely validated tinted SPF options available.
Australian Gold Mineral SPF 50 Tinted Face
Australian Gold is one of the fastest-rising names in the tinted sunscreen conversation, according to Spate. Its formula comes in three blendable tints and stands out for its mattifying finish, which helps blur the appearance of lines and pores a feature that appeals strongly to those who prefer a more matte, skin-smoothing look over a dewy glow.
Why tinted SPF is worth adding to your routine
Whether the goal is streamlining a morning routine, cutting down on makeup steps or simply getting more out of a single product, tinted sunscreen delivers. With formulas now available at nearly every price point and in a growing range of shades, there has never been a better time to make the swap. Sun protection has rarely looked this good.
