Jasmine Tookes has never been a stranger to milestone moments on the runway, but the Victoria’s Secret angel’s latest campaign marks a different kind of first. This Mother’s Day, Tookes appears in the brand’s Modeled After Mom campaign alongside her two children, son Mateo and daughter Mia, as well as her own mother, Carol Robinson, bringing three generations together under the Victoria’s Secret banner in a rare and genuinely moving fashion moment.
The campaign arrives just months after Tookes made history at the Victoria’s Secret Fashion Show, where she became the first pregnant woman ever to open the iconic event. Walking the runway weeks before Mateo’s birth, she turned what might have been a personal milestone into a public statement about what modern femininity actually looks like. Now, with Mateo at nearly six months old and making his fashion debut, the full arc of that journey is on display in a single campaign.
What Modeled After Mom looks like on set
The visual language of the campaign is deliberately warm and unhurried. Tookes appears in a soft baby blue setting, dressed in comfortable, coordinated pajama sets while playing with her children. The images feel less like a traditional fashion shoot and more like an intimate glimpse into the texture of her daily life at home, which appears to be entirely by design.
Victoria’s Secret has been a central thread in Tookes’s professional story for years, and the opportunity to fold her family into that narrative clearly resonated with her on a personal level. Her mother Carol’s inclusion adds yet another dimension to the campaign, connecting Tookes’s current chapter of motherhood to the woman who modeled what that role could look like long before the cameras arrived.
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Balancing style and the reality of raising two kids
Tookes has been candid about how her approach to fashion has shifted since becoming a mother. Where her pre-motherhood style may have leaned more toward the editorial and dramatic, her current aesthetic centers on what she describes as modern and simple. The priority now is confidence through comfort, finding pieces that carry her through a school run or a daytime errand and still feel appropriate over dinner without requiring a full wardrobe change in between.
Her go-to selections from the Victoria’s Secret lineup reflect that philosophy. The SoSoft Modal Ultra Fine Tee and the Satin Midi Slip Dress are both pieces she gravitates toward for exactly this reason, each designed to transition between contexts without demanding much from the person wearing them. For a mother moving through a full day with two young children, that kind of versatility is not a luxury but a necessity.
The women who shaped her understanding of family
The multigenerational angle of the campaign is not incidental. Tookes has spoken openly about the influence her mother and grandmother have had on her sense of self, and specifically on her understanding of what it means to hold together a personal identity while raising children. The lessons passed down through those relationships have become the values she now consciously hopes to model for Mateo and Mia.
Carol Robinson’s presence in the campaign transforms it from a celebrity endorsement into something with considerably more weight. It is a visual acknowledgment that motherhood does not begin and end with one person, that the way a woman shows up for her children is shaped, in large part, by how someone once showed up for her.
Self care as a non negotiable, not an afterthought
Tookes has been equally open about the role personal care plays in her ability to function well as a parent. Her routine is grounded and practical rather than elaborate, Pilates, strength training, and small daily rituals like morning tea or a smoothie that help establish a sense of rhythm before the day fully takes over. For her, these habits are not indulgences but investments in the quality of presence she brings to her children.
Her message to other new mothers follows the same logic. Perfection, she has made clear, is not the goal and never was. Extending grace to oneself, staying present in the imperfect and unglamorous moments, and resisting the pressure to perform motherhood for an outside audience are the principles she returns to. It is advice that cuts through the noise of idealized parenting and lands somewhere far more useful, and for many mothers navigating the same terrain, that honesty may be the most valuable thing she offers in this campaign.
