The Grammy-winning star fuses music, culture and VIP vibes for FIFA 2026

As the countdown to the FIFA World Cup 2026 heats up, Ciara is stepping into a role that feels tailor-made. The Atlanta-bred superstar isn’t just showing up — she’s showing out for her city, helping shape how the world experiences one of the biggest global sporting events on the planet.

Rooted in pride and powered by purpose, Ciara is bringing her signature blend of music, culture and effortless cool to the World Cup stage. And if there’s one thing Atlanta knows how to do, it’s make a moment unforgettable.

Atlanta Energy on a Global Stage

Atlanta has always been a vibe — bold, soulful and unapologetically influential. Now, with the World Cup on the horizon, the city is preparing to welcome a global audience, and Ciara is making sure that energy translates.

For her, this isn’t just about hosting games. It’s about putting Atlanta’s culture front and center — the kind that makes you feel like family the second you arrive. From the warmth of the people to the richness of its creative scene, Atlanta is ready to shine in a way only it can.

Ciara Elevates the Experience

Through her partnership with On Location, the World Cup’s official hospitality provider, Ciara is focused on leveling up how fans experience the tournament. Think less stress, more style.

The goal? Make every moment feel intentional. From smooth entry into stadiums to elevated spaces where fans can relax, connect and celebrate, the experience is being designed with ease and enjoyment in mind. It’s giving VIP, but still rooted in connection — because the real flex is making sure everyone feels part of the moment.

Where Flavor Meets Culture

Atlanta’s magic doesn’t stop at the stadium doors. The city’s food scene alone is worth the trip — a flavorful mix of Southern classics and global influence that tells a story with every bite.

And then there’s the music. Atlanta didn’t just contribute to the culture — it helped define it. From hip-hop to R&B, the city’s sound has shaped generations. Ciara, a product of that legacy, brings that same energy into everything she touches, making the World Cup feel less like an event and more like a full-on cultural celebration.

Ciara Sets the Soundtrack

Music is at the heart of how Ciara connects with fans, and she’s using it to build excitement in real time. Through social media and curated playlists, she’s setting the tone for what’s to come.

Her hit “Level Up” captures the spirit perfectly — high-energy, confident and ready to win. It’s the kind of track that feels just right in a stadium packed with fans from around the world, all feeding off the same electric energy.

Because let’s be real: sports hit different when there’s a soundtrack behind it.

Hospitality That Hits Different

Big events can be overwhelming, but Ciara is focused on flipping that narrative. Her work with On Location centers on making the experience seamless and enjoyable from start to finish.

• Premium seating designed for the best views
• Streamlined entry for easy access
• Curated spaces to unwind and connect
• Group-friendly options that simplify planning

It’s all about removing the hassle so fans can stay locked into the excitement. Whether you’re traveling solo or rolling deep with your crew, the experience is designed to feel smooth, elevated and worth every second.

Where Music and Sports Collide

Ciara understands the power of bringing worlds together. As a minority owner of the Seattle Sounders alongside her husband, Russell Wilson, she’s already living at the intersection of music and sports.

And that blend? It’s magic. The roar of the crowd, the beat of a song, the rush of a game-winning moment — it all comes together to create something bigger than the event itself.

That’s the energy she’s bringing to the World Cup: a feeling you don’t just watch, but fully experience.

Atlanta Ready for Its Moment

With Ciara helping lead the charge, Atlanta is stepping into the global spotlight with confidence. This isn’t just about hosting — it’s about creating a moment that feels authentic, vibrant and unforgettable.

The city is ready. The culture is ready. And with Ciara at the center of it all, the World Cup in Atlanta is shaping up to be more than a series of matches — it’s a whole experience.